BOU Soup Cups
Launch Campaign
Creative Strategy and Design Direction for a national launch campaign and overall brand position for a new on-the-go product, with the challenge of connecting with the multitude of consumers who love soup.
Only the veggie best
Inspired by the biggest differentiator for the brand — high quality, organic ingredients — I developed a strategy where they were the heroes of the campaign, while adding a little bit of humor through cheeky food puns.
I directed a team of designers and copywriter in the execution of the campaign. Using bright colors to match the packaging in all 4 flavors, the campaign was eye-catching and connected really well with all audiences; working perfectly on different channels, activations, and iterations.
Deliverables
Creative Strategy and Design Direction for Integrated National Launch Campaign, Digital and Social Media Ads, Brand Activations, POS and Printed Collateral.