Drive Shack
Branding
A golf “eater-tainment” company expanding throughout the country needed a new creative strategy and branding to elevate it from a corporate and sterile identity to a lively and inviting one.
Strong and playful
The new brand is vibrant and approachable, speaking to the very different audiences and immediately reading as a fun place to be, wether for child or adult’s play.
The serif font elevates the brand and the circular shapes represent golf balls, celebrating the heart of the venue.
Runner up
Before selecting the winning design, a second concept was also explored that conveyed a more sophisticated personality to the brand.
In the meantime..
While the rebranding wasn’t ready, I simultaneously worked on updating and elevating the existing brand by keeping the logo but refreshing colors and overall design elements.
Deliverables
Creative Strategy, Brand Identity, Positioning, Collateral (logo, business cards, menus, tote bag, email, flyer, brochure, uniform, merchandise), Social Media Strategy, Display Ads, Email Templates, Menus, Web (collaborated in the creative direction of the website)