OFO Bike Share
Integrated Campaign
OFO is the global pioneer in dockless bike share and I led the creative efforts to launch in the US.
This cross-channel campaign was meant to drive app downloads while being scalable for a nation-wide roll out.
From here to there
Showing all the possible places ofo could take you, this campaign allowed for very clear messaging with the ability for localization.
Growing fast
Within the first 4 months, ofo launched in over 20 cities, resulting in 1 million rides.
Deliverables
National Launch Campaign, Digital Campaign, Advertising, OOH, Social Media Strategy, Email Newsletter, Annual Report, Landing Page, Event Collateral.