Curaçao Tourism Board Print / OOH / Experiential / Digital
This Caribbean island is not like other tropical destinations, and to so spread the word I developed various materials to support the overall global campaign — from print and digital ads to experiential activations and trade shot booths.
Conceptualized and designed a dynamic digital ad for the ABC SuperSign at Times Square — as a Designer from Brazil, it felt quite amazing to see my work there!
Out-of-home and Brand Activations
Developing this activation for Color Run was the most fun to plan – and a huge success. Having in mind the audience that is attending an event to let loose and become a kid again, I crated this concept of a ball pit where people could “swim” with fun floats and take boomerangs to post on social media, allowing for emails to be captured and increasing social presence.
Take me away
Concepted and executed an experiential truck activation in New York City. During the freezing winter, this heated beach on a truck would allow you to jump in, warm up with a selfie while signing up to win a trip and get away.
Events
Designed collateral for events in markets such as New York City and Miami.
